Blade Runner Systems (BRS) is my favorite knife company. I collect butterfly knives and BRS makes most of the top-quality knives on the market. Their motto is “made by flippers for flippers.” I wanted to take this into consideration when rebranding the company.
I wanted a simplistic design that complemented what the company stands for. I decided to go with an outline of the product for the main design component. I then chose to complement this with an overlay image of the main blue color in the logo. Both of these can be changed to the specific product ordered by the consumer. Overall, the design was meant to portray the image of a strong, powerful, community-based company.