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New Era | Ad Series

About the Project

Hats are the key in my style. I love, collect, and could never leave home without a hat. New Era mainly makes hats for most pro sports teams. I enjoy their entertainment hats based around Disney and Star Wars.

I wanted to capture the experience and feeling you get from the show or team. To do this I created a background that represents what I felt in watching the movie or going to these places. I also model in the pictures to further express that feeling. I did not show my eyes because I wanted the viewers’ attention on the hat. The black brush separation makes the image more impactful and seem as if the emotion is coming from the hat itself.

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